User-Centered Redesign for Sustainable Development
Natural Strategies is an international consultancy dedicated to accelerating sustainable finance for ecosystem and biodiversity conservation worldwide. Their mission is to help countries, communities, and companies invest in sustainable land use, mitigate climate change, and contribute to sustainable development. Recognizing the need to elevate their digital presence, they approached me to evaluate their website, services, and overall digital strategy. The goal was to redesign their online platform based on best practices to enhance their brand visibility globally.
Enhancing Digital Presence for Increased Business Growth
To achieve this, the redesign needed to focus on several key objectives. First, it would encourage growth in business by making their services more accessible and appealing to potential clients. Implementing a user-centered approach was crucial to ensure that the website met the needs of its users effectively. Additionally, the platform was designed to support collaboration and ideation among members, enhancing project development processes. Finally, the redesign aimed to better communicate the critical role of the organization in promoting sustainable practices, solidifying its position as a leader in the field of sustainable finance.
